Another Budweiser puppy commercial for this year’s Super Bowl!
I’m not a naive consumer.
I know these commercials are created specifically to grab me. You know what, these are so good, I don’t really care — I look forward to it. This year, Bud’s social media campaign is kicking it up a notch. Check out this teaser for the 2015 commercial (with the hunky guy from last year and one of those gorgeous Clydesdales).
So, now, apparently the puppy is lost.
I’m guessing the horses are going to help save the day and find our little lost pup. Yes, we’re being manipulated. Yes, we’re advertising for Budweiser by talking about and sharing the videos. Yes, yes, yes. But, again, I come back to this: I love that puppy, that handsome guy, and those beautiful horses so danged much, I’m ok with it. I’m getting something, Budweiser’s getting something. January 28 update: The new commercial has been released: we have it here.
In addition to the Super Bowl commercials, they also have “don’t drink and drive” commercials like this one. I LOVE all the dog-centric advertising? The real reason I love these Budweiser commercials is that someone really gets it. They understand just how important our dogs are to us. How connected we are. And whoever’s in charge of these commercials (whether it’s the ad agency, the Bud execs, or the film company) deserves a lot of credit for capturing that emotion.
I still can’t watch this horse-trainer Budweiser commercial without bawling. It’s exactly what it feels like when I get to see one of the service dogs I’ve had for a year after I’ve cried like a baby at turn-in time, then get the privilege of seeing that dog doing what he was bred for — and the love that never goes away between dog and trainer (or in that commercial, horse and trainer) no matter how long we’ve been apart.